The Balanced Scorecard: Translating Strategy into Action

Year Published: 1996

Publisher: Harvard Business Review Press

External Link: https://hbr.org/product/the-balanced-scorecard-translating-strategy-into-action/6513-HBK-ENG

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures.